I believe that this films argument is that art is no longer about art anymore, instead it is more focused on the money, the name associated with it, and the prestige that comes with owning a piece of art. This intersects with Berger’s Way of Seeing when Berger goes on to discuss the painting Virgin of the Rocks, he mainly talks about the standing issue between the Louver and the National Gallery and how they both claim to have the original version of the painting of the Virgin Mary. He even explains that the Nation Gallery has made great efforts to prove that theirs is the original, including a fourteen-page entry of information from years of research. For a quote common citizen such as myself I can not help be wonder, if these two painting are made by the same person, then why fight over who has the original? Berger’s response to such a question is “Works of art are declared art when their line of decent can be certified.” This piece has become incredibly impressive, despite once only being known by art scholars. Although, it has not become this way due the talent of the artist or the subject matter, it became impressive due to its market value. The film even addressed the fact that it does not matter what is produced, if the painters name is attached to the work, it will always have value.
When it comes to the question of should art be held ethically accountable, I would say yes only if it were putting other people or animals in danger or harms way. But those are the only parameters that should have a solid rule for artists. Art is meant to make the viewer think and question and that should not be prevented from happening. As for art and capital co- mingling, I do believe that art deserves to have value and the artist should be paid for their pieces. However, I disagree with how art dealers and critics place value by who made the piece and not the actual value of the art itself.
I agree with the common argument within the text and the film. The world of art has become very corrupt by the greed of money, but I believe that this wave of greed spreads to other areas throughout the world. There are a lot of talented artists in our generation who might never get recognized due to the way the art industry is set up.